REACH CLIENTS THROUGH BLOGS

     As many as 1,000 real estate agents nationwide have created blogs, or
Web logs, to provide local market information to prospective clients. I am one of them. I also have a web site.
    Richard Nacht of New Jersey-based Blogging Systems LLC told
attendees of NAR’s recent convention that blogs enable them to "start
conversations in a non-threatening, non-sales environment." At the same
panel discussion, Dallas-based agent Judy McCutchin said frequent
visitors will view those agents with blogs as local experts and eventually
"trusted adviser[s]." Although Austin-based realty consultant Bernice
Ross insisted that blogs are necessary to generate leads in the present
market, some agents expressed concern that they do not have enough
time to make frequent posts or moderate blog comments. However, Bill
French of Colorado-based MyST Technology Partners noted that their
blogs can simply display market information already included in client
e-mails and newsletters.